What is the Tourist Quality Approximation Model (MACT)

It is the set of products, instruments and methodologies which, from the General Secretariat for Tourism, is made available to the tourist companies and services at destination in order to facilitate the progressive use of methodologies for managing and improving the quality of services.

The MACT is not a Quality Assurance System in itself, as it is not based on specific Quality Regulations for each sub sector, audits, or system revisions and it is not necessary to meet previously set standards or requirements.

Characteristics distinguishing the MACT

A model which is easy to implement and enormously adaptable to the needs of the different tourist companies/services, its main features are as follows:

• The Approximation Model is based on Good Management Practices both of physical space and services, avoiding the use of excessively technical concepts, methodologies and focuses which are generally difficult for micro companies to deal with.

• In the case of companies with a larger structure and business professionalisation, the MACT allows them in the third stage to access the SCTE Model (a methodological model that facilitates the implementation of Tourist Quality Standards for sectors that can be certified with the Q quality mark).

• The Model provides four instruments for its application – information, training, individual and collective advice – which are set out in a logical time sequence

• The Model is aimed at professionals in the tourist sector that are responsible for personalised attention to customers and visitors, and recognises their efforts by issuing acknowledgements of participation and contribution to the quality of the tourist destination.

• Likewise, the Model gives a distinction or recognition to the tourist company or establishment, thus distinguishing the tourist activities and services taking part in the Plan.

• The Model has the essential characteristic of having a tourist destination perspective, thus contributing to structuring the systems of information, coordination and public-private action.

Objectives of the MACT

The general objective behind the implementation of the MACT is: “To create service awareness among the beneficiary sub sectors via the initiation of quality management, based on a methodology and the use of proposed tools designed from a central vision of tourist destinations”.
rom the general objective, the following specific objectives are derived:

• Use the management of the Excellence in Tourism Plan to promote an improvement in quality in the provision of services of the sub sectors involved.

• To increase the awareness of the concept of a tourist destination among service providers.

• To recognise the participation of people and to distinguish between establishments/services.

• To improve the levels of adhesion to the Spanish Tourism Quality System.

• To train human resources of the sector and to promote the culture of quality among them.

• To encourage companies/participants of the different tourist sub sectors to improve their service provision.

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