BENICÀSSIM .... TWO MOONS IN ONE SUN

In the design of the new Benicàssim tourist brand, an initiative which forms part of the Benicàssim Plan of Excellence in Tourism, the Mariscal Study started with the place name itself, linking it with the values of the town to be highlighted.

The Mediterranean character and the origins of the municipality were the themes developed in the creation of a brand that should be recognisable and memorable, a brand that will be instilled in the collective imagination until it becomes a poetic symbol identifiable with a modern town full of charm.

The regulation of the legal use of a tourist brand